Lures - Soft Plastics : Berkley Gulp - Saltwater

Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait more...

The big daddy of Gulp! Grubs, the 6” SW Grub is a serious big fish soft bait. The big tail rolls and swims with every flick of the rod enticing big fish to have a go. Fish them fast with quick rod work or slow, letting the tail move seductively in t more...

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country. They are also irresistible to just about any predatory species that swims and eats small baitfish. Cobia, Samson fish, kingfish, trev more...

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country. They are also irresistible to just about any predatory species that swims and eats small baitfish. Cobia, Samson fish, kingfish, trev more...

Fish can’t resist the Swimming Mullet’s ‘fat’ profile and flickering curl tail. Rigged with the appropriate Nitro jig and worked with the correct retrieve technique the Swimming Mullet kicks, flicks, rolls and darts it’s way back to the rod tip! This more...

Featuring a wide profile minnow body and a paddle tail with a tight swimming action, the Pogy really grabs the attention of any predators in the vicinity. Gulp! extreme scent dispersion and wide colour range make this an excellent choice for a wide r more...

Featuring a wide profile minnow body and a paddle tail with a tight swimming action, the Pogy really grabs the attention of any predators in the vicinity. Gulp! extreme scent dispersion and wide colour range make this an excellent choice for a wide r more...

A NEW shape for Berkley Gulp!, the Ripple Mullet combines the scent and flavour of Gulp with a stout minnow profile and killer action. The grooved body allows for maximum swimming action with minimal rod work, the ripple mullet swims on a slow roll. more...

Live worms are great bait in any Australian estuary, enter the Gulp! Sandworm, deadly on a wide variety of estuary and freshwater species and a whole lot easier to keep. Rigged using lightweight Nitro Bream pro and Finesse jig heads and fished on str more...

Live worms are great bait in any Australian estuary, enter the Gulp! Sandworm, deadly on a wide variety of estuary and freshwater species and a whole lot easier to keep. Rigged using lightweight Nitro Bream pro and Finesse jig heads and fished on str more...