The Nomad Live Ops Double Down Lure 3 Inch is a revolutionary soft plastic jerkshad engineered for anglers chasing high-performance, high-response action in both fresh and saltwater. Designed with a cutaway hydrodynamic body, split tail legs, tail bulbs, and a top-side disruptor fin, this lure delivers erratic, flickering movement with even the slightest twitch.

Ideal for targeting finicky or heavily pressured fish, the Double Down excels across multiple retrieve styles—rip, twitch, roll, or deadstick—thanks to its aerodynamic profile and responsive elastomer construction. The Titan RX TPE formula ensures extreme durability while maintaining a natural feel, and the integrated Tracer Scent infusion and Reactor UV + Glow colours increase visibility and attraction in all light and water conditions.

Whether you're flicking it across sand flats for flathead, slow-rolling it through rubble zones for snapper, or twitching it mid-water for estuary predators, the Double Down delivers a dynamic, sensory-loaded presentation that fish can’t resist.

Product Features

• Cutaway Body Design promotes erratic, darting side-to-side action with minimal rod input
• Split Tail Legs with Bulbs create continuous movement and flash, even on the pause
• Top-Side Tail Disruptor Fin injects turbulence for enhanced tail activity
• Winged Tail Edges add lift, shake, and micro-vibrations at all speeds
• Flat Head Profile encourages aggressive jerkbait-style motion
• Ribbed Belly improves water disruption and retains scent longer
• Belly and Back Hook Slots allow quick, perfectly aligned rigging
• Titan RX TPE Elastomer combines stretch, toughness, and lifelike action
• Reactor UV + Glow Finish increases strike visibility in dirty or deep water
• Tracer Scent Infusion features a shrimp and squid-based attractant formula

Product Specifications
Length: 3 inches
Weight: Unweighted body – weight depends on rigging choice
Buoyancy: Neutral (soft plastic only)
Action Type: Darting, flicking, and flutter motion
Rigging Options: Jighead or weedless worm hook
Included: 1x Double Down soft plastic (single pack or multipack based on variant)

Frequently Asked Questions
Q: What species is the Double Down 3" best suited for?
A: It's deadly on flathead, snapper, bass, kingfish, tuna, red emperor, and estuary targets like mangrove jack and bream.

Q: What makes the Double Down different from other jerkshads?
A: Its combination of tail bulbs, split legs, a top-side disruptor fin, and Titan RX elastomer gives it constant movement, enhanced control, and extreme durability.

Q: Can this lure be fished weedless?
A: Yes, it has dedicated top and belly hook slots for clean, weedless worm hook rigging.

Q: Is it suitable for deep water or reef applications?
A: Absolutely. Pair it with a jighead and use it on slow-lift or deep-drop presentations to target reef species like nannygai and trout.